Kelly Sage


Kelly Sage is a florist working in Norwich who makes beautiful dried and fresh bouquets as well as flower arrangements, flower crowns and wreaths.

Dried bouquet by Dandelion and Bloom (Kelly Sage)
Bridal bouquet by Dandelion and Bloom (Kelly Sage)

What is it about your making skill that makes you enjoy it so much?

I love that flower arranging allows me to get lost in a creative process, no two arrangements are the same and there really are no rules, I also truly appreciate that it has helped in the last 18 months with my mental health, since Covid and also becoming a new Mum.

What does it mean to you personally and the way you live your life?

Flower arranging allows me an escape like no other, although I love to read and have several hobbies, playing with flowers means I can really take a break from screens and dial in to art.

What has been your greatest making achievement?

I suppose all the workshops and events I’ve been able to host over the years, I feel very lucky to be asked to create for other people.

What is your favourite piece of equipment and why?

I’d certainly have to say the flowers! Seasons are ever changing so my equipment is ever changing, which I love. Working with dried flowers is particularly special to me as they capture the beauty of nature and they get even better with time.

What is your favourite making website or blog and why?

I really like Emma Jewell Crafts, I’ve been following her for a while, she’s a “multi crafter” like me! She shares things that really anyone can create and I just love her colourful, bright aesthetic

Why do you like being part of the Festival?

I’m a regular visitor of the Makers Festival and have always liked the idea of one day being a part of a great crafting community. Also, I think it’s so important to support and acknowledge homegrown creative, diverse talent.

What is your advice to a complete beginner who wants to have a go at your craft?

There is no right or wrong to arranging flowers, as your mood or your feeling change, so will your art, just allow yourself to be authentically you. I’m proof, that as a self-taught florist, anyone can do it!